In the News

CBS Colorado: How much will you pay? Colorado lawmakers say companies are surveilling us to set individualized prices

Most of us belong to at least one rewards or loyalty program to get discounts.

But some state lawmakers in Colorado say, in many cases, we’re giving up more than we get.

Rachel Beck with the Colorado Chamber of Commerce says businesses will likely scale back or eliminate targeted coupons: “Our businesses estimate that you’re excluding millions of customers from eligibility for retail discounts.”

Read more here.