As the 2026 legislative session approaches its midway point, the Colorado Chamber has taken positions on more than 45 bills so far. One bill we’re watching this week is House Bill 1210, which is set to get its first hearing today in the House Business Affairs & Labor Committee.
HB 1210 would regulate how businesses use certain automated systems and data when setting prices or making employment decisions. The bill prohibits businesses from using “automated decision systems” together with certain types of data to determine individualized prices or wages. Because the bill’s definitions are extremely broad, the restrictions could apply to common business tools used across retail and service industries.
The Colorado Chamber’s Technology Alliance and Labor & Employment Council are opposed to the legislation. The Chamber has included the bill in its Wallet Watchdog campaign due to concerns that its sweeping language could unintentionally disrupt routine business practices and increase costs for consumers. Retailers frequently use data to offer personalized discounts, coupons and loyalty rewards that help lower prices for shoppers. HB 1210 could restrict these tools, reducing opportunities for savings and forcing businesses to rely more heavily on higher baseline prices.
The bill also contains workplace provisions regulating how businesses use technology to evaluate employees and make everyday management decisions. Because the definitions in the bill are so broad, they could capture common tools such as scheduling systems, HR software and performance analytics platforms.
Colorado has already enacted major laws governing artificial intelligence and data use, including the Colorado Privacy Act and the Colorado Artificial Intelligence Act. HB 1210 would add another overlapping regulatory framework, increasing complexity and compliance costs for businesses operating in the state.
The Chamber will continue to oppose the bill and will keep members updated on its progression.