A bill that would impose new and highly subjective pricing restrictions on Colorado businesses will be heard in the House Judiciary Committee on Tuesday, March 3.
House Bill 1012 would require delivery services to provide a comparison between in-store and delivered prices. The bill also prohibits businesses from charging higher prices in locations where consumers may have limited purchasing options, including airports, hospitals, large event venues, festivals and correctional facilities.
Last session, lawmakers and employers worked collaboratively to pass price gouging and fee transparency reforms. Those policies are still being implemented, and the state has not yet had time to evaluate their real-world impact.
HB 1012 would layer additional pricing restrictions onto this existing framework. The bill relies on vague and undefined terms such as “average price,” “comparable,” and “surrounding area,” creating significant legal uncertainty and enforcement risk. Tying these provisions to the Colorado Consumer Protection Act exposes businesses to costly litigation based on interpretation rather than clear standards.
The impacts would extend across multiple industries, including health care, financial services, restaurants, tourism, delivery platforms, event venues, many of which face higher operating costs. Limiting pricing flexibility could reduce vendor participation, limit consumer choice and increase costs elsewhere.
Colorado employers are already navigating rising costs and regulatory complexity. Adding overlapping and unclear pricing rules risks weakening the state’s competitiveness and discourage business activity statewide.
Using the Chamber’s simple tool below, please tell members of the House Judiciary Committee to OPPOSE HB 1012 when it is heard on March 3.
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