Leadership Colorado Discovers the Secret Ingredient in Snooze, an A.M. Eatery’s Delicious Food

This week, Leadership Colorado participants met at Snooze, an A.M. Eatery’s Denver headquarters to learn about the restaurant industry, which accounts for 10% of our state’s workforce and adds $426 million in state sales tax to the Colorado economy. With seventy successful restaurants in nine states, the cohort learned about Snooze’s core values from Brianna Borin (Chief People and Culture Officer), Jeremy Edmonds (VP of People and Culture), and were lead in a workshop to determine each person’s top core value that guides them in their career and life.

Participants spent time in “El Jefe’s,” Snooze HQ’s test kitchen, where each person got to develop their own pancake with delicious filling and topping options.

The program concluded with a panel discussion featuring David Birzon (CEO) and Bill Long (President and CFO), along with Brianna and Jeremy, to discuss how to protect and grow your culture, changes in the restaurant industry post-Covid, and the regulatory hurdles of doing business in Colorado versus some of their restaurant locations in other states.

Feedback from participants about this program:

“I enjoyed hearing from the panelists about the struggles their industry is facing in our state and how we compare to other states in this industry. I believe the feedback they provided around what their goals are for our community and how they are trying to maintain those goals through an ever-changing environment and economy were powerful lessons I learned.”

“I thought the Living Into Your Values was a powerful exercise and can be transferable to any organization for leaders to learn what their employees value most and how to cater to their needs to feel heard and loved. Thank you for your time and insight into such a wonderful company that allows its employees to be individuals, yet unified in your mission.”

“After having the privilege to get behind the scenes and hear from their leadership directly, I can now see that it is deeper than just the delicious upside-down pineapple pancakes. Their unwavering commitment to their 8-pronged compass and the way they lead with love, propels them to the top of a challenging industry.”

Thank you to Snooze, an A.M. Eatery, for being fantastic hosts to Leadership Colorado and teaching us so much about this industry!

P.S. – You’ll have to ask a Leadership Colorado participant to reveal the secret ingredient.