Colorado has the second strongest law in the land that protects consumer privacy and data, according to a new report card from a consumer public interest group. But the state also scored a mere C+ for its efforts.
Business groups like the Colorado Chamber of Commerce opposed efforts to roll out a universal opt-out tool calling it “premature” and saying it doesn’t allow companies to “sufficiently (and) accurately confirm the identity and residency of the consumer,” according to a Dec. 10 letter to the AG’s office. Such applications also don’t “ensure consumers make an informed choice” and customers may wind up with permanently deleted accounts.
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