After Jacqueline Pitts graduated from college, she landed her dream job at a politics-focused TV news show, reporting for the airwaves and the accompanying website. A few years later, she got a phone call asking if she would bring her talents to the Kentucky Chamber. “We were the first state chamber to start our own news site, to hire a reporter to report on news for the business community, especially at the capital,” Pitts, now the chamber’s senior vice president of communications and marketing, said. “The Bottom Line was born to fill the gap.”
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Before your chamber decides to fill a local news gap, make sure one exists. “Analyze the local market and see if what you would provide is already being provided,” said Ed Sealover, vice president of strategic initiatives and editor of the Colorado Chamber’s news site, The Sum and Substance. Sealover spent nearly 15 years at the Denver Business Journal covering the capitol and business policy, a niche that no longer gets coverage since his previous position wasn’t filled.
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