We know that companies collect data. It’s a frequent practice. The question in Colorado has become whether that data will be used to serve people or exploit them.
HB26-1210, now before the Colorado legislature, aligns with a broader national debate over artificial intelligence, consumer privacy, and worker rights. The bill would designate certain types of individualized price or wage setting as deceptive trade practices under Colorado’s Consumer Protection Act.
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The Colorado Chamber of Commerce expressed concern that the legislation could disrupt practices that are not only common but also valuable to both businesses and consumers. These practices include offering coupons, running loyalty programs, or using workforce scheduling and performance management software.
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