In January, the Federal Trade Commission released a report that stated that a person’s browser history or precise location can be used to give them different prices for the same goods and services.
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Business groups from across the state also testified in their opposition of the measure, including Meghan Dollar, the Colorado Chamber of Commerce’s senior vice president of governmental affairs and political operations.
“HB25-1264 while well intentioned in its purpose to continue to limit discriminatory behavior by an employer via AI will have the effect of prohibiting and disincentivizing the use of modern technological systems to make the workplace more efficient when evaluating an employee’s productivity and their positive work that often lead to growth in a company,” Dollar said.
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